#PISTEPSETO
Young people need to be inspired and Milko needed a relaunch under it’s main brand promise Keep Your Head Up. In 2014 we partnered with Giannis Antetokounmpo in order to create an inspirational campaign for Milko. The main objective of the campaign was to inspire the next generation of people in Greece with the unique story of Giannis Antetokounmpo who’s story is a great example of willingness and inspiration The main objective of the campaign was to inspire the next generation of people in Greece with the unique story of Giannis Antetokounmpo who’s story is a great example of willingness and inspiration The main objective of the campaign was to inspire the next generation of people in Greece with the unique story of Giannis Antetokounmpo who’s story is a great example of willingness and inspiration The main objective of the campaign was to inspire the next generation of people in Greece with the unique story of Giannis Antetokounmpo who’s story is a great example of willingness and inspiration The main objective of the campaign was to inspire the next generation of people in Greece with the unique story of Giannis Antetokounmpo who’s story is a great example of willingness and inspiration The main objective of the campaign was to inspire the next generation of people in Greece with the unique story of Giannis Antetokounmpo who’s story is a great example of willingness and inspiration The main objective of the campaign was to inspire the next generation of people in Greece with the unique story of Giannis Antetokounmpo who’s story is a great example of willingness and inspiration
Awards
Ermis silver integrated multiplatform campaigns
Ermis silver online fims
Social Media Awards best youtube video Gold
IAB mix awards merit

LINKS:
Pistepseto
Milko
Gianni’s first appearance with the Greek National team was a great opportunity for a limited edition packaging. The Package features a selection of wishes that Milko fans has submitted through a facebook contest.