To launch a traditional pie, that already exists with various names in different regions of Greece, as the authentic “Batzina” by Chrisi Zimi.

The inspiration for the campaign came from all those elements which compose the authentic image of Greece and you find them anywhere you go. One of these elements is the pie without phyllo; it exists in all local cuisines and all the housewives know them but call them by different names. Thus, as every place in Greece has a pie without phyllo, every house has its own Batzina from Chrisi Zimi!