To introduce the whole wheat… differently.

Chrisi Zimi launched the rustic whole grain phyllo and the rustic whole grain cheese pie. Apart from the whole grain’s benefits, we had to highlight the rich taste and the natural ingredients. With the tagline “All the taste of the pie, all the benefits of the whole grain”, we created an ad with a unique atmosphere that engages the sensations; an ode for the main character, the phyllo itself. Through a mystic trail with extreme close ups and intense sound effects, all the natural ingredients are revealed making the new products stand out!