To re-introduce Milko Strawberry, a product that had fanatical enthusiasts in the past.

The idea for Milko Strawberry came as a request by the older consumers who used to love it in the past but also as a delightful proposition for the new ones. The main idea of communication was that Milko and Strawberry fit uniquely, like historical couples do. Thus, we created 4 episodes where the two key ingredients, Milko and Strawberry, were transformed into Romeo and Juliet, Cleopatra and Markus Antonius, Josephine and Napoleon, and Taso and Golfo!