To highlight the social action of the National Bank of Greece through the online application i-bank Pay.

In Christmas 2016 we made the call to action “Do the good thing, do it simply”. Starring Maria Sakkari – the tennis champ– we asked people to “do the good thing” by donating to institutions for children in need, simply by using the online application i-bank pay. The users responded warmly to the National Bank’s call and the campaign received positive feedback.