How do you launch the new Super Spread, a product which belongs to a category of such a great competition?

The new Super Spread from Olympos, is a product so unique and delicious that no one can resist to it. Baring this in mind and creating the tag line “Super Spread The flavor is spreading” we created a subversive ad depicting portraits of people the moment they enjoy the new Super Spread. The protagonists are delivered to the enjoyment of Super Spread and their enthusiasm is spread to the viewers, calling them to try the new Super Spread.